Performance marketing
Cost per qualified lead cut by 31% for a B2B marketplace in Spain and Italy
Search and social lead generation with landing pages per country, leads pushed into the client's CRM in real time and qualified by their rules.
- Client
- B2B marketplace, Southern Europe
- Markets
- Spain, Italy
- Vertical
- E-commerce / B2B
- −31%
- cost per qualified lead
- 2.4×
- landing page conversion vs. the old site form
- < 60 s
- lead to CRM, with source and campaign attached
The brief
Leads arrived by e-mail, were typed into a CRM by hand, and nobody could say which campaign they came from.
What we did
New landing pages per country, a form that writes straight into the CRM with campaign and source, and a qualification rule agreed with the sales team so that only leads matching it count. Search and social campaigns were then optimised against qualified leads, not form fills.
Result
Cost per qualified lead fell by 31% in the first two months, landing pages converted 2.4 times better than the old site form, and sales saw every lead with its source within a minute.
Work
More work
-
Marketing · Brazil, Mexico
142% D7 ROAS on paid installs across Brazil and Mexico
Digital bank app, Latin America
142%D7 ROAS, blended
-
Marketing · Indonesia, Philippines, Vietnam
CPI down 38% with D30 retention held, across three South-East Asian markets
Casual mobile game studio, South-East Asia
−38%CPI vs. the studio's own campaigns
-
Marketing · Spain, Italy
Cost per qualified lead cut by 31% for a B2B marketplace in Spain and Italy
B2B marketplace, Southern Europe
−31%cost per qualified lead
Next step
Tell us what the team needs.
Markets and targets, a feature list, or the number of users and their roles. One message is enough to get a scope back.
Or write directly: info@fixspotter.com