Performance marketing
CPI down 38% with D30 retention held, across three South-East Asian markets
Rewarded and in-app inventory bought per market with creative localisation and retention as the quality gate; attribution through Adjust.
- Client
- Casual mobile game studio, South-East Asia
- Markets
- Indonesia, Philippines, Vietnam
- Vertical
- Games
- −38%
- CPI vs. the studio's own campaigns
- D30 = 9.4%
- retention held within 0.3 pt of organic
- 3
- markets launched in six weeks
The brief
The studio ran its own campaigns in Indonesia and wanted to expand to the Philippines and Vietnam without buying users who leave after a day.
What we did
Retention was set as the gate: any source whose D7 fell more than one point below organic was paused. We bought rewarded and in-app inventory per market, with playable and video creatives cut per language, and reported through the studio’s Adjust account.
Result
Cost per install fell 38% against the studio’s own campaigns, D30 retention stayed within 0.3 points of organic, and all three markets were live within six weeks.
Work
More work
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Marketing · Brazil, Mexico
142% D7 ROAS on paid installs across Brazil and Mexico
Digital bank app, Latin America
142%D7 ROAS, blended
-
Marketing · Indonesia, Philippines, Vietnam
CPI down 38% with D30 retention held, across three South-East Asian markets
Casual mobile game studio, South-East Asia
−38%CPI vs. the studio's own campaigns
-
Marketing · Spain, Italy
Cost per qualified lead cut by 31% for a B2B marketplace in Spain and Italy
B2B marketplace, Southern Europe
−31%cost per qualified lead
Next step
Tell us what the team needs.
Markets and targets, a feature list, or the number of users and their roles. One message is enough to get a scope back.
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