Performance marketing
142% D7 ROAS on paid installs across Brazil and Mexico
User acquisition on a CPA target with weekly cohort reporting through AppsFlyer, scaled from a two-market test to the client's largest paid channel.
- Client
- Digital bank app, Latin America
- Markets
- Brazil, Mexico
- Vertical
- Fintech
- 142%
- D7 ROAS, blended
- −27%
- cost per funded account vs. previous partner
- 6 → 21
- sources in rotation after 90 days
The brief
A challenger bank wanted funded accounts, not installs, in Brazil and Mexico. The previous partner reported installs; the client’s finance team reported losses.
What we did
We agreed a cost per funded account as the only target, connected reporting to the client’s AppsFlyer account, and started with a test budget across six sources: search, social, two rewarded networks and two direct publisher deals. Creatives were produced in Portuguese and Mexican Spanish separately, not translated. Every week, budget moved to the sources that held D7 ROAS above target; sources that failed fraud checks (click-to-install time, install-to-KYC ratio) were cut.
Result
By the end of the first quarter paid acquisition was the client’s largest channel by funded accounts, at a cost 27% below the previous partner, with 21 sources in rotation and one weekly report.
Work
More work
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Marketing · Brazil, Mexico
142% D7 ROAS on paid installs across Brazil and Mexico
Digital bank app, Latin America
142%D7 ROAS, blended
-
Marketing · Indonesia, Philippines, Vietnam
CPI down 38% with D30 retention held, across three South-East Asian markets
Casual mobile game studio, South-East Asia
−38%CPI vs. the studio's own campaigns
-
Marketing · Spain, Italy
Cost per qualified lead cut by 31% for a B2B marketplace in Spain and Italy
B2B marketplace, Southern Europe
−31%cost per qualified lead
Next step
Tell us what the team needs.
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