Software development
Campaign leads into the CRM in real time, with reporting nobody has to build by hand
An integration layer between ad platforms, the attribution partner and the client's CRM, plus a weekly report generated automatically.
- Client
- Lending platform, Europe
- Markets
- Poland, Romania
- Vertical
- Fintech
- 4
- systems connected (two ad platforms, MMP, CRM)
- 0
- spreadsheets left in the weekly reporting
- 6 weeks
- from scope to production
The brief
Marketing data lived in four places and a Monday spreadsheet. The client wanted one view and no manual work.
What we did
A short discovery mapped the fields that mattered. We built an integration service that pulls spend and events from the ad platforms and the attribution partner, matches them to CRM records, and writes a weekly report to the client’s dashboard. Delivered in releases; each one tested before handover.
Result
Four systems connected, the Monday spreadsheet retired, and the same report the marketing team uses is the one finance sees.
Work
More work
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Marketing · Brazil, Mexico
142% D7 ROAS on paid installs across Brazil and Mexico
Digital bank app, Latin America
142%D7 ROAS, blended
-
Marketing · Indonesia, Philippines, Vietnam
CPI down 38% with D30 retention held, across three South-East Asian markets
Casual mobile game studio, South-East Asia
−38%CPI vs. the studio's own campaigns
-
Marketing · Spain, Italy
Cost per qualified lead cut by 31% for a B2B marketplace in Spain and Italy
B2B marketplace, Southern Europe
−31%cost per qualified lead
Next step
Tell us what the team needs.
Markets and targets, a feature list, or the number of users and their roles. One message is enough to get a scope back.
Or write directly: info@fixspotter.com